Brief: To produce a stunning ecommerce site, to complement Willing Accomplice’s stunning ranges of lingerie. In addition, the site must feature a blog to attract search engine traffic and be easy to use for visitors. The ecommerce aspect must provide simple graphical reporting of sales and marketing data.
Solution: In order to showcase Willing Accomplice’s range of seductive lingerie, we designed a moody, dark website to stimulate the senses. Items can be found either by product type (bras, garters etc) or by product range (Surrender, striptease etc.) The site has been built around an easy to use shopping cart, which provides extensive graphical reporting, and is also easy to update and maintain. Regular backups are made by Rija Group to minimise the risk of any data being lost or overwritten by the client.
The homepage has a rotating carousel of special offers to draw the attention of visitors to specific parts of the site, and also to give information on delivery costs. An easy to use search facility and prominent display of supported credit card types coupled with secure payment gives the prospective buyer confidence in the site.
In order to give the site a personal touch, and at the same time to generate traffic from search engines, the site also comes with a WordPress blog. This is linked to the shopping cart via RSS feeds, which makes it appear to be a seamless part of the main site. The blog has been styled to look exactly the same as the main site, and it gives the site owner a chance to discuss current market and fashion trends, with a view to being informative, and also to attract new customers top the site.
Website features: Ecommerce, Blog themed to look exactly like the ecommerce site, RSS links between the ecommerce site & blog, JQuery rotating carousel, Theme changes depending on product range being viewed, Google Base listing, Easy search, Special offers.