This is one of the questions people are always asking me.
the simple answer is that it’s the easiest way to add new content and keep your website fresh.
Adding blog posts is essential for good SEO (search engine optimisation.) I always tell clients that if they want to attract customers from their local area, the best way is simply to add blog posts about what their business is doing and make sure that as well as using keywords related to their business they should include their local areas.
For example, a dance studio we work with now get lots of local enquiries because they post blog articles & include “Stockport” “Heaton Mersey” “South Manchester” etc in the text. It’s incredible how quickly Google indexes these blog posts and over time this strategy can make your business occupy the first few places in Google when someone searches for your goods & services & includes the local area in their search query (eg dance studio stockport.) Give it a go, you won’t regret it.