COKE is still ‘it’ according to this year’s Best Global Brands list.
Compiled by global branding consultancy Interbrand, the ranking system is formulated from analysis of how brands benefit their organisations.
Effective branding has been instrumental in the success of the companies featured.
Once your brand is established, advertising and marketing becomes much easier. When the likes of Coca Cola, Google, or McDonald’s advertise all they need to do is show their logo and people worldwide know exactly what it represents; it’s the ultimate advertising shortcut.
The 2010 list is dominated by technology brands including IBM, Google, Microsoft, Intel, Nokia, GE and HP, with Coca-Cola leading the pack and McDonald’s and Disney making up the numbers.